The collaboration between Pepsi and Regal was more than just a partnership—it was a celebration of the cinema, a reminder of the magnetic allure that draws us to the movies. Our challenge was multifaceted: to ignite excitement in theaters and highlight Pepsi's presence all without succumbing to burnout and avoiding the need for extravagant, recurrent live-action productions.
Enter our brainchild: 'What's the Line?' This visually captivating campaign was a tribute to iconic movie quotes. It teased fans by unveiling the diverse iterations of memorable lines, providing a glimpse into the creative process of a screenwriter — each variation a step closer to that perfect iconic sentence.
'What's the Line?' became a bridge between the magic of cinema and the effervescence of Pepsi. It engaged audiences, prompting them to reminisce about beloved movie moments while subtly reinforcing Pepsi's presence within this cherished realm.
