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HMD

 For the second wave of Hard Mtn Dew work, I had the fortunate opportunity to work with Boston Beer Company as a solo agency. So I reached out to a few fine folks at Makers (an incredible production arm) and together we made their second wave of work. The brand wanted to focus on Taste & Refreshment but keep it interesting, so we decided to keep focusing on the fandemonium by leveraging real rave reviews from fans freaking out (responsibly or irresponsibly, you be the judge) over the product. These are all real things people said they’d be willing to do for a Hard Mtn Dew.

We recorded dozens of our favorite/most absurd quotes and set them to some mouth-watering footage of Hard Mtn Dew.

For social we illustrated some epic quotes into eye-catching and thumb-stopping carousels.

Below is a sampling of some of my favorites.

Gifs were created featuring real reviews from folks overlaid onto liquid shots of Hard Mtn Dew.

Fans’ quotes became our version of a hysterical FYC campaign.