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HMD

 For the second wave of Hard Mtn Dew work, I got the fortunate chance to work with Boston Beer Company as a solo agency. The brand wanted to focus on Taste & Refreshment but keep it interesting, so we decided to keep focusing on the fandemonium by leveraging real rave reviews from fans freaking out (responsibly or irresponsibly, you be the judge) over Hard Mtn Dew. These are all real things people said they’d be willing to do for a Hard Mtn Dew.

We recorded dozens of our favorite/most absurd quotes and set them to some mouth-watering footage of Hard Mtn Dew.

For social we illustrated some epic quotes into eye-catching and thumb-stopping carousels.

Below is a sampling of some of my favorites.

Gifs were created featuring real reviews from folks overlaid onto liquid shots of Hard Mtn Dew.

Fans’ quotes became our version of a hysterical FYC campaign.