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Moms have been getting the short end of the stick on Mother’s Day since the dawn of time. So for Mother’s Day 2025, bubly stepped in to turn those forced smiles into real ones—with a sparkling upgrade from whatever the Brads and Chads of the world gave their wives. We launched a social activation the day after Mother’s Day, giving moms a second chance at the celebration they actually deserved. For one week, we offered 100 moms each day a gift glow-up with $250 gift cards to Sephora, Instacart, Ticketmaster, SpaFinder, JetBlue, and Hilton. We also partnered with “momfluencers” like Kristen Knutson and former Olympic gymnast Shawn Johnson, who shared their own relatable content for frustrated mommas seeking solace with their bubble-filled beverage in tow.
