Moms have been getting the short end of the stick on Mother’s Day since the dawn of time. So this year, bubly stepped in to turn those forced smiles into real ones—with a sparkling upgrade from whatever the Brads, Chads, and Thads of the world gave their wives. We launched a social activation the day after Mother’s Day, giving moms a second chance at the celebration they actually deserved. For [X] days, we offered a glow-up to the gifts their husbands blew—surprising moms with $250 gift cards to Sephora, Instacart, Ticketmaster, SpaFinder, JetBlue, and Hilton.
