Every time you grab a Pepsi or Lay’s at Jersey Mike’s, awesome things happen. From earning $25 Fanatics gift cards to racking up MyMike’s Shore Points for free subs, it’s all about turning your cravings into rewards. Our mission? To craft messaging that made these perks irresistible—driving customers to sip, snack, and score big. Below is a sampling of a few years worth of work that we created for Jersey Mikes in partnership with Pepsi.