While at DraftFCB, my partner and I got to work on the longest running PSA of all time: Smokey Bear – which was a complete honor and privilege. We came up with a 360 campaign utilizing retro campfire badges. Unfortunately the client went in another direction for the TV. But the print tested through the roof (yes, sometimes focus groups don't murder your work) and we still got to make print, outdoor, and some pretty cool digital pieces. Visually, this work was a dream come true for me and a blast to make. I'm still a little bit sad about not getting to make the TV and sometimes cry myself to sleep.
