In addition we celebrated black heroes who helped the LGBTQ+ community get the rights they deserved
LIFEWTR wanted to celebrate pride. This was particularly close to my heart because as a member of the LGBTQIA+ community I often feel pandered to during Pride month. So we created this mini campaign drawing parallels between pride and their product (which isn’t an easy feat for most brands.)
In addition we celebrated black heroes who helped the LGBTQ+ community get the rights they deserved