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Each year, Pinterest Predicts selects five partners to bring the trends to life. After our sales team pitches hundreds of prospective advertisers, we tailor big-idea programs that align each brand with the insights most relevant to them. This year, the first five brands to secure packages were NYX, L’Oréal, Hellmann’s, Michaels, and Warner Bros.—and I led the creative for every partnership. My scope spanned our experiential NYX Pop-Up and four bespoke giveaway activations, one for each of the remaining partners. These partnerships alone brought in over $10m in Revenue for Pinterest.

 

Predicts x NYX Pop Up

As part of Pinterest Predicts, we partnered with NYX Professional Makeup to unveil the new “Jelly Job” lip kit at Westfield Century City, turning the concourse into a two-day, candy-bright playground. Fans began at the tactile Jelly Charm Bar, selecting a shade, scooping a squishy pouch, and decorating it with gummy-style charms. They moved on to “Sweetsheen,” a candy-loaded salad bar that echoed the product’s juicy finish, and wrapped up with larger-than-life portraits in the Jelly Glamour Shot station. The pop-up attracted more than 1,200 visitors—some waited nearly two hours to get in—and captured the attention of an additional 45–50 thousand passersby.