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Pinterest Predicts 2026

Each year, Pinterest Predicts selects five partners to bring the trends to life. After our sales team pitches hundreds of prospective advertisers, we tailor big-idea programs that align each brand with the insights most relevant to them. This year, the first five brands to secure packages were NYX, L’Oréal, Hellmann’s, Michaels, and Warner Bros.—and I led the creative for every partnership. My scope spanned our experiential NYX Pop-Up and four bespoke giveaway activations, one for each of the remaining partners. These partnerships alone brought in over $10m in Revenue for Pinterest.

 

NYX x Gimme Gummy

As part of Pinterest Predicts, we partnered with NYX Professional Makeup to unveil the new “Jelly Job” lip kit at Westfield Century City, turning the concourse into a two-day, candy-bright playground. Fans began at the tactile Jelly Charm Bar, selecting a shade, scooping a squishy pouch, and decorating it with gummy-style charms. They moved on to “Sweetsheen,” a candy-loaded salad bar that echoed the product’s juicy finish, and wrapped up with larger-than-life portraits in the Jelly Glamour Shot station. The pop-up attracted more than 1,200 visitors—some waited nearly two hours to get in—and captured the attention of an additional 45–50 thousand passersby.

 

“Wuthering Heights” x Laced Up

In partnership with Warner Bros.’ new release “Wuthering Heights,” we crafted a one-of-a-kind Lace Record Player, paired with a signed copy of the soundtrack by Charli XCX and two exclusive tickets to the L.A. premiere. To launch the giveaway, we teamed up with a leading creator who unveiled the player while wearing her own “Wuthering Heights”–inspired lace ensemble.

 
 

Michaels x Opera Aesthetic

With Michaels, we launched an Opera-Night-in-a-Trunk giveaway: a vintage leather steamer stuffed with fabrics, glitter, sequins, a sewing machine, glue guns, candelabras, wine glasses, dinnerware, masquerade masks and a full murder-mystery game kit—everything for a lavish whodunit at home. To ignite buzz, a creator turned her apartment into a candle-lit opera hall and styled a stunning tablescape using only the trunk’s contents.

 

Hellmann's x Cabbage Crush

With Michaels, we launched an Opera-Night-in-a-Trunk giveaway: a vintage leather steamer stuffed with fabrics, glitter, sequins, a sewing machine, glue guns, candelabras, wine glasses, dinnerware, masquerade masks and a full murder-mystery game kit—everything for a lavish whodunit at home. To ignite buzz, a creator turned her apartment into a candle-lit opera hall and styled a stunning tablescape using only the trunk’s contents.

 

L’Oreal x Glamoratti

Pinterest Predicts and Maybelline teamed up to offer 1 lucky winner and a plus one a Glamoratti Girl’s Trip to NYC. The winner curated a Pinterest board of Miley Cyrus inspired makeup looks, then jetted off to NYC for luxe accommodations, in-suite glam to match their chosen look and a custom clutch of Maybelline Serum Lipstick—capping the night at an iconic velvet-booth supper club with ice-cold martinis and photo-worthy corners.


GCD: Kimberly Linn
Creative Director: Maya Wong
Sr. Copywriter: Abby Adesanya
Sr. Art Director: Forest Abruzzo
Art Director: Julie Vaccaro
Producers: Aly Lund, Jessie Mizrahi, Ted Copeland
Experiential Leads: Krista Cruickshank, Ariel Quaglia