Pepsi | NFL
Pepsi has the same problem every year – a partnership with the NFL and sponsorships with NFL players across every team in the league but only an hour with each player to capture content that spans 17 weeks. This year we found a way around that obstacle.
We created an episodic content series featuring all of Pepsi's players voicing their own bobbleheads on a road trip to the big game. We created 21 long-form episodes in total. Below are the highlights.
The brand also needed quick hits for sponsored social ads.
To accompany this digital series we offered up autographed player bobbleheads on our channels.
We also created retro trading card gifs featuring our players for fans to share during the season.
And mined Twitter and sent fans who tweeted about Pepsi players their own customized gifs of their favorite player cheering them on.