This campaign had the biggest media buy I've ever seen. We ran full page color ads in the LA Times weekly. And we branded the urban landscape with wildpostings, billboards and bus shelters.
We also partnered with travel/nature photographers on Instagram with large followings to photograph Arrowhead’s Natural Springs across California.
We also put a spotlight on individual Arrowhead employees and created videos with them in their own words talking about why Arrowhead was a company they are proud to work for.
And we created some pretty rad truck wraps for the brand.
