Teasers
Before the full report dropped, we took to social with teasers hiding multiple trends in plain sight — easter eggs for those paying attention.
Pinterest Predicts is Pinterest's annual trend forecasting report that uses search and engagement data from hundreds of millions of users to identify what will be big before it happens — and this was the first year it launched with a dedicated social campaign. The only problem? Culture has a major trend-fatigue issue. Tired of being told what to wear, how to act, and what to care about — we decided to lean into that tension — inviting people to bend the trends however they see fit, and Be Unpredictable. We created a modular library of lo-fi, social-first videos — designed to be stitched into dozens of unpredictable hero edits built to slow the scroll.
Before the full report dropped, we took to social with teasers hiding multiple trends in plain sight — easter eggs for those paying attention.
