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Pinterest Predicts 2026

Pinterest Predicts is Pinterest's annual trend forecasting report that uses search and engagement data from hundreds of millions of users to identify what will be big before it happens — and this was the first year it launched with a dedicated social campaign. The only problem? Culture has a major trend-fatigue issue. Tired of being told what to wear, how to act, and what to care about — we decided to lean into that tension — inviting people to bend the trends however they see fit, and Be Unpredictable. We created a modular library of lo-fi, social-first videos — designed to be stitched into dozens of unpredictable hero edits built to slow the scroll.

 Teasers

Before the full report dropped, we took to social with teasers hiding multiple trends in plain sight — easter eggs for those paying attention.

 Social Videos

 Influencers

For our influencer partnerships, unpredictability was the only rule. We weren't after the usual style voices trying on trends — we wanted creators who bend them, break them, and make them their own. So we enlisted British rap duo Pete & Bas to drop a "Glamoratti" rap, got Mattel's Ken to try on three trends, dressed dogs in brooches, and watched creators craft cabbage tasting menus for their guinea pigs.

Trend Flat Lays

VP Global Creative: Xanthe Wells
ECD: Becca Morton
GCD: Kim Jones Linn
Lead Writer: Mia Madrid
Lead Art Director: Kitron Neuschatz
Producer: Ted Copeland
Directors: Lucky Twins
Production Partners: Makers
Stylist: Genesis Duran
Set Designer: Arae Webner