And then we created a ton of TikToks to accompany this spot so that we could engage with fans in an authentic way on the platform.
Panera needed a way to let people know about the Unlimited Sip Club – a first ever beverage subscription program that gives you unlimited drinks for one flat fee a month. So we enlisted NBA player (and tunnel walk fashion icon) Kyle Kuzma to match his Panera Sips to his various drips to show just how drippy this deal is. The spot first aired during the NBA playoffs and within the first 12 hours of it being live they received 12,000 new sign ups.
And then we created a ton of TikToks to accompany this spot so that we could engage with fans in an authentic way on the platform.