Rockstar Energy asked us to create a PR-able moment to drive attention and relevance for the brand and reinforce their “Hustle On” narrative. We decided to spotlight the hustle behind Rideshare Drivers and fuel them up with free fuel and Rockstar. So we took over a gas station for a day in Los Angeles and re-named it The Hustler’s Station and offered Uber, Lyft, Postmates, Grubhub, Uber Eats and Taxi drivers free gas to thank them for their hustle.
(A month later gas prices soared to $7 a gallon in LA. Ouch.)
