We gave Panera’s food a fresh lens—closer, richer, and bursting with flavor. The result? Frame after frame of full-on crave.
Panera’s New Era required a new look & feel as well.
Panera didn’t need a rebrand. It needed a reputation reset. The perception? Overpriced and underwhelming. The mission? Win people back after a full menu overhaul that brought the flavor back. This wasn’t the time for brand films or big narratives. We had 15 seconds to prove the food slapped. That the cheese pulled. That the soup dipped. That $8.98 could actually get you something craveable. So we focused on flavor, value, and melty goodness in slow motion. No fluff. No fanfare. Just proof—served hot, one drool-worthy frame at a time. And we called it Panera’s New Era.
