Gatorade came to the Pepsi Internal Studio after cutting ties with their social agency right before their mega Player of the Year Awards. They needed a social-forward concept targeted towards teens that would unite 3 days of activities for 12 Player of the Year Nominees and help make the event a splash – so we leaned into popular trends on TikTok and gave them a host that’s been with them on the sidelines throughout their entire career: a (talking) Gatorade Bottle.
This project was a particular beast because our 3 person nimble team had to be on the ground for the event in a war-room, filming, interviewing, and shooting (only with iPhones.) Besides just being the CD I had to become the editor, as well for all pieces featured below.
