IFAW
IFAW (the International Fund for Animal Welfare) saves individual animals, animal populations and habitats all over the world. Below is a series of work we did to help them get their message across.
In addition to the various print, we created a social media campaign for IFAW utilizing the hashtag #transformationtuesday to show before and after photos of animals across the globe. We believed that the use of these hashtags, used generally for positive things in one's life, to instead depict the gruesome reality for animals across the globe would be disturbing and impactful.
