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SodaStream

SodaStream wanted to make a splash for Dry January—so we figured, if you’re playing bartender and mixing up your own mocktails, shouldn’t you get tipped for it? That’s why we launched #TipsForSips, where every SodaStream-made mocktail was a chance to cash in. We handed out $5 per drink (what can we say, we were generous tippers), and for those who made a mocktail every day in January, we covered the cost of their SodaStream. With fizzed-up creations pouring in, we proved that going alcohol-free didn’t mean going empty-handed. Cheers to that!

Besides cash tips, we also served up expert tips on how to craft the perfect sip, sharing mocktail recipe videos all month long. And when February rolled around, we made sure fans had the perfect cocktail recipes to bring the booze back—if they wanted to. With fizzed-up creations pouring in, we proved that going alcohol-free didn’t mean going empty-handed.