Pinterest is a proud sponsor of the New York Liberty. I led creative direction on the partnership, with our incredible partners at Atlantic New York bringing it to life. Over the season, we built out a full slate of brand moments — fans locked up their phones during games to be more present, with prizes stashed inside the lockers as the payoff; a shoelace lab gave fans custom lace styling for Sneakerhead Night; a live airbrush pop-up during NBA All-Star Week turned out one-of-a-kind fan gear; and a brooch bar brought custom hat styling into the suite experience, alongside broader VIP hospitality moments, stadium and exterior signage, and social content for Pinterest's own channels. A sampling of that work is below.
