2 weeks out from the big game we continued to build the hype by using fans in cosplay to countdown to Halftime. Each person revealed just how many days were left until the Super Bowl in a unique way.
In addition we also created a Pepsi Fanifesto to help build the hype for the Gaga Halftime show as well as Behind the Scenes episodic content that gave fans a sneak peek at the Pepsi Halftime.
And finally we created the first ever Super Bowl Halftime Gig Posters. We designed a series of 4 unique posters in a red, white and blue color scheme that were printed in a limited run of a 1,000 each. Signed prints were given away to Gaga fans on social media and sold online along with awesome props and gaga memorabilia in a sweeps called For the Fans. (Below is my exploration for the posters)
