And below is some episodic social content we shot for our channels.
Today Instagram, Facebook, and Twitter posts are essentially mini print ads with even smaller budgets. My partner and I created all the content for Pepsi's social channels for half of 2016, all of 2017 and 2018. Whether it was art directing tabletop shoots and lifestyle shoots, wielding a camera to capture BTS, scavenging through thousands of tagged photos for UGC or illustrating posts we did it all.
Below is a very small sampling of that work (spanning the Super Bowl and any event in the year worth talking about.)
And below is some episodic social content we shot for our channels.