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Mtn Dew | NBA 2K

 Mountain Dew partnered up with 2K22 and needed help activating on social. We created a campaign called #Dew2KChallenge that mirrored in-game play in which Zach LaVine offered 2K players various challenges on the Dew Street Court in order to win bonuses. We brought 2K-Zach, 2K Santa Claus, IRL Zion Williamson and IRL Zach LaVine to Dew’s social pages to offer fans the same experience, out-of-game. We presented challenges all NBA season long for Dew fans to compete in to earn locker codes, signed Dew balls, Dew merch and even $2K.

The first challenge asked fans to #stich a pass from Zion on TikTok to win $2K.

Another challenge asked fans to tweet us a photo of the worst present they got this holiday season and offered them a change to swap it in a “Green Elephant” for a Next Gen Console and 2K22.

Another challenge asked fans to use the face morph effect on TikTok to transform into Zach LaVine to earn locker codes for 2K22

Another challenged asked fans to guess Zach LaVine’s 2K “Ratings” for Dew & guess his Top 3 to unlock a reward.