We introduced various video series to help fans remember to hydrate, focus on their mental health, and appreciate the importance of water.
LIFEWTR was rebranding themselves from being focused on “creativity” and the arts and repositioning themselves around “Whole Body Hydration.” The challenge was to make hydration fun and also come up with content using $0 dollars. The brand also lacked any visual identity besides the artworks they featured on the bottle series.
The creative approach I took was to build series of content that could be created entirely with stock designed in an elegant way as to not read “stock” and also to slowly begin to give them a visual identity.
We introduced various video series to help fans remember to hydrate, focus on their mental health, and appreciate the importance of water.
